Google is developing partnerships with hospitals, clinics, pharmacies and medical-test providers so users can keep all of their medical information at one Web site – Googles! The Cleveland Clinic, Walgreens and CVS Caremark have already signed on as partners. HealthGrades’ quality and cost information on doctors and hospitals will also be available on the site.

Google’s new tool has a “virtual” pillbox to send medication alerts to cell phones. And, consumers can link a heart monitor to Google Health and feed statistics to an online heart attack assessment service.

How can you compete? Now, more than ever, hospitals need to assess all of their customer touch points. They need to make sure that each of these moments of truth – when you have the opportunity to interact with a customer – are strengthening the hospital/patient relationship. If not, you risk losing patients, not to the hospital down the street – but to the corporation online.

Let me know what you think about these new services.