How To Leverage Online Trends to Drive Patient Acquisition
How up-to-date are your Web strategies? Has it been years since you overhauled your online marketing efforts? Or maybe, you are in need of a little tune-up or just want to keep up-to-date on emerging trends.
Hospitals and healthcare facilities who ignore the importance of SEO and conversion in driving patient acquisition are missing potential customers from the beginning. Recent studies from Pew Internet state that:
- 80 percent of Web users search online for healthcare information
- 30 million search online for a doctor each month
- 80 percent of clicks are from the top ten searches
What this means is that more people than ever are searching the Internet for information on their medical questions and seeking physician referrals when they need answers. For new movers to an area, this is increasingly important as they are looking for a new, and potentially long-term, healthcare provider.
Your Web strategies need to reflect recent and ongoing changes in search engine algorithms, as well as standing out and converting customers in an increasingly populated online arena.
Interested in learning more about online consumer behavior, optimizing your Web presence -- including searches -- and increasing conversion rates to profitable physician referrals? Be sure to register for BerylHealth’s free webinar How to Leverage Online Trends to Drive Patient Aquisition on March 29, 2012 from 12 p.m. - 1 p.m. Central.
The hosts of this webinar are Matthew Holz, Director of Product Management for BerylHealth, and Tatiana Nikitina, Vice President for Vitals.